(2) Our website uses Google Analytics, a web analysis service provided by Google Inc. to store “analytical cookies” on your device. This means that information about users and the use of our websites is transmitted to Google and processed on our behalf for the purpose of compiling reports on website activity, measuring website visits and visitors and providing similar services for us. This includes the transmission of your IP address, but it will not be merged with other Google data. In addition, your IP address is shortened (usually within the European Union) and saved by Google only in an abridged form. For data storage in the United States, Google’s self-certification according to the Privacy Shield provides an appropriate level of data protection. You can object to the processing of your data for these purposes by installing a browser plugin (https://tools.google.com/dlpage/gaoptout). Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html.
(3) We work with the third party online marketing service Google Adwords, which provides our advertising to internet users who have previously visited our websites. The purpose of these services is to create advertising based on the needs and interests of the relevant internet users.